2020-ongoing
Visual Brand Identity & Packaging
It’s all about the Point.
A new visual brand identity (VBI) for this Long Island-based brewery poised for national expansion.
The revamped graphic system includes a cohesive brand identity and packaging design system, that facilitates collaboration with multiple artists, bringing their dynamic beer portfolio to life.
Rooted in a small town in Long Island, Blue Point has always been the local beer company. Over the years, its following and portfolio have grown, but the brand's soul remains unchanged. With a straightforward personality, unafraid of breaking rules, Blue Point is always looking forward to what's next.