2020
Visual Brand Identity & Packaging
The “Search for Beauty” is the driving force behind OAX Original®, and this quest unequivocally intersects with art. The brand acts as a collaborative artistic endeavor presenting the distinctive flavors and raw beauty of wild agave through its three limited-edition expressions while extending its representation into the world of art through partnerships with designers, musicians, visual artists, chefs, photographers and more.
The bottle itself draws inspiration from vernacular Mexican architecture, a blend between the mysterious monolithic pre-Hispanic architecture and Euro-American Modernist designs. OAX Original® comes in a silkscreened kraft box, equating the unboxing experience with that of an art piece or a design item.
“Our bottle is more than a container. It’s the representation of OAX in space. It’s unsettling, convulsive and cryptic, an ‘obscur objet du désir’. It’s a statement, a preamble to the drinking experience, it’s the unexpected”.
oaxoriginal.com
Dieline Awards
2021
1st Place